I’m Dani—a writer, editor and content strategist from Manila. Advertising is my bread and butter; editorial is my passion. Combining my experiences in both, I produce content that sell and read well.
My creative philosophy is simple:
I’m all about genuine curiosity + good writing + aesthetic.
I specialize in: writing news and features, blogging, copy-editing, proofreading, creating and curating online content, managing social media and other online communities, making the prettiest Keynote presentations ever, corporate branding and advertising. (By order of which I am most confident to “wing it”.) I am also constantly training myself in creative direction but don’t officially take on design projects. My work has been published in adobo magazine and Kanto Journal, and in various advertising platforms.
July 2017 to Present, ASPACE Philippines
Media Program Lead
Nov 2014 to June 2017, Publicis Manila
Community Manager & Social Media Writer
Sep 2013 to Nov 2014, DDB Philippines
Sep 2012 to July 2013, adobo Magazine
Digital Editor & Contributing Writer for Print
July 2011 to June 2012, SENCOR
June 2010 to July 2011, Alchemy Advertising
2010, Bachelor in Mass Communication, Pamantasan ng Lungsod ng Maynila