Crib Brand Book

Client: Oak Drive Capital

Brief: Oak Drive sought to capitalize the booming “flash-packing” sub-culture of the travel industry with their brand of millennial-friendly accommodations. But before they could actually start marketing the hotel, the client wanted to make sure that everyone from the Crib team is in on what the brand is all about.

Contribution: Copy for the brand book

Agency: DDB Philippines
Creative Director: Eric Salazar
Art Director: Deng Santos
Accounts: Anna Chua-Norbert

2014